The Story of Content: Rise of the New Marketing
This new 43-minute documentary by the Content Marketing Institute explores the evolution of content marketing, showing remarkable case studies from brands like Red Bull, Kraft and Marriott. While a rather lengthy video, it is time well spent for both marketers and C-Suite decision makers. Their point: consumers can easily ignore your ads. So brands need to tell incredible stories that consumers want to listen to, that create true differentiation, and build mutually beneficial relationships between brands and audiences.